Cosmetics for a Cause

It’s a no-brainer: People like to buy products when they know they’re getting something more out of it, like a free gift. Today’s Advertising column in The New York Times discusses a project by Clarins, Macy’s, and FEED Projects that builds on this concept by rewarding not only the consumer, but also helping to feed the hungry children of the world.



I think that this is a great idea, because it sparks people’s desire to help others, and I like that the advertisement for the project focuses on the philanthropic aspect of the purchase, while still giving a clear answer to the common question, “But what’s in it for me?” I’m not a huge fan of the design itself, but I do respect that the creatives understood exactly what was necessary to get the message across.




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