When people think of advertisements, they usually think of those that try to sell products. While this is often the case, advertisements have taken on a larger meaning; they can be used to say much more than, “Buy this product.”
Think, “Change your life.”
We’ve seen this concept before in the Gap (RED) campaigns and the Dove Self Esteem Campaign. What about when the advertisement is not connected to a product at all, but rather simply hope for an outcome?