Branding: The Name Game

In the past, my jobs have usually required me to wear a uniform, or if not, simply to look “nice.” I have never had a job that has required me to put effort into looking and dressing a certain way in order to maintain a prescribed brand image. I stumbled upon this article last week, conveniently at the same time that I was considering applying to my local Anthropologie store, and found it very intriguing. Luckily, Anthropologie is not on the list of employers who require photographs during the application process. However, I came to realise as I scoured my closet for interview clothes that were a perfect balance between professional and Anthro-esque, that it is more difficult, and more important, than I thought.

Other thoughts? Post in the comments!

Advertisements

One thought on “Branding: The Name Game

  1. What about this? A pest control team came to my house dressed in white shirts and thin black ties like from the 60’s. I said arent you hot? It was in the 80’s outsie where they were working. I would much prefer to have seen the men wearing a cotton open collared green shirt with their company logo rather than the 7th Day Adventist look. I think if they were comfortable maybe they would feel up to doing better work. Talk about not dressing for the occasion!

Have something to say?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s