“Prankvertising”

I was pretty surprised by this video (from this article today in Adweek), despite the fact that I knew what was happening.

What is your opinion of this so-called “prankvertising”?

Comment with your thoughts!

UPDATE 9/9/13: My teacher just shared this blog post regarding this advertisement, which discusses an entirely different concept as a possible followup to this advertisement or other “prankvertising” in general, which turns a simple viral video into inbound marketing and draws in even more potential customers.

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