Okay, so it’s not quite Wednesday anymore, but it doesn’t have to be. Geico’s camel (from the Hump Day advertisement, if you have not seen it) is back, and as enthusiastic as ever, though this time it’s not limited to one weekday anymore.
It’s interesting to me how Geico manages to claim certain characters and reuse them effectively again and again. The gecko, the cavemen, and now the camel. It’s a common topic in my advertising classes: how is it that this works so well for Geico, and so poorly in some other cases (take Progressive’s Flo, for example, who most seem to think is worn out or just plain annoying at this point)? Geico’s consistency and relatable humour seem to draw people in. Even if some commercials are better than others, everyone knows the brand’s multiple faces and the slogan, “Fifteen minutes could save you fifteen percent or more on car insurance.” So what is it that Geico and The Martin Agency are doing right?