Geico Camel Makes a Comeback

Okay, so it’s not quite Wednesday anymore, but it doesn’t have to be. Geico’s camel (from the Hump Day advertisement, if you have not seen it) is back, and as enthusiastic as ever, though this time it’s not limited to one weekday anymore.

It’s interesting to me how Geico manages to claim certain characters and reuse them effectively again and again. The gecko, the cavemen, and now the camel. It’s a common topic in my advertising classes: how is it that this works so well for Geico, and so poorly in some other cases (take Progressive’s Flo, for example, who most seem to think is worn out or just plain annoying at this point)? Geico’s consistency and relatable humour seem to draw people in. Even if some commercials are better than others, everyone knows the brand’s multiple faces and the slogan, “Fifteen minutes could save you fifteen percent or more on car insurance.” So what is it that Geico and The Martin Agency are doing right?

 

Illustration Spotlight: Rory Kurtz

Image

 

I read about Rory Kurtz today in my Communication Arts magazine. I think the colors and emotions in his work are so unique and inspirational, and very impressive considering he has only been drawing professionally for three years. He cites the above piece as one of his favorites. Everyone should check out his online porfolio.

Peek Inside

Since I have so much to say about advertising, and I’ve got at least a few people interested, just thought I’d share some of my work and let you know I’m not just an observer!

Check out more here.

Since you guys appreciate my rambles, I hope you appreciate some of this. I’m just getting started in the field, so I would love any feedback.

Clearly, I’m a Nerd

Okay, so I enjoyed my homework project last night  to the point where I continued doing it after I’d finished the assignment. It was an assignment for my Advertising Research class where we experimented with VALS (psychographic) and PRIZM (psychographic/geodemographic). Because I’m an easily excited nerd, I just wanted to share my findings and thoughts for the PRIZM research.

I’m from a fairly small town in the suburbs in Maryland. I frequently describe this suburban town as a bubble, as nearly everyone fits a very stereotypical image, which are perfectly described by our five segments: Blue Blood Estates, Brite Lites Li’l City, Movers and Shakers, Upper Crust and Winner’s Circle. Highlights include our “manicured lawns, high-end cars and exclusive private clubs,” which perfectly describes the neighborhood adjacent to mine. They have a clubhouse and a golf course, and most residents are middle aged with or without kids, with six-figure incomes and graduate or post-graduate degrees. The most popular car, I believe, would be the Lexus, which is predicted in the description of the Upper Crust segment. Nearby, we have the “upscale mall” with stores like Crate & Barrel, Ann Taylor and Nordstrom. Locally, we have the small businesses, predicted in Movers and Shakers. Most homes in our area include one, if not two, home offices. Many people in our community enjoy skiing, eating out, shopping and travelling (and bragging about it).

It seems that PRIZM has my area stereotyped to a tee. They know that people living in my area have money and they are willing to spend it on high-end products and services. They know that we are educated and very settled into our lives here. They know to position products to a very image-centric crowd as upscale, “cool” and greatly desirable. Good products to advertise include luxury vehicles, expensive kitchenware, home furnishings and clothing, especially from boutiques. They can also advertise recreational activities such as golf and travel, as most are wealthy and many are retired. Good places to advertise include business magazines and newspapers such as The Wall Street Journal.

Since this was my first research class, I must say that until this point I had severely underestimated the abilities of advertising research, and I am excited to learn more about what research can do.

Branding: The Name Game

In the past, my jobs have usually required me to wear a uniform, or if not, simply to look “nice.” I have never had a job that has required me to put effort into looking and dressing a certain way in order to maintain a prescribed brand image. I stumbled upon this article last week, conveniently at the same time that I was considering applying to my local Anthropologie store, and found it very intriguing. Luckily, Anthropologie is not on the list of employers who require photographs during the application process. However, I came to realise as I scoured my closet for interview clothes that were a perfect balance between professional and Anthro-esque, that it is more difficult, and more important, than I thought.

Other thoughts? Post in the comments!

Mixing it Up

Ever get tired of seeing advertisements for home and cleaning products targeted blatantly to women? Tide+Downy understands this frustration and catches everyone’s eye with this ad, especially that of underappreciated at-home fathers.