Just last night, I posted some updates on the Cheerios “Just Checking” commercial in my post “Monkey See, Monkey Do.” Today, I stumbled upon an article in AdWeek which shows Cheerios’s first commercial since this controversial spot in May along with some commentary on the Cheerios brand which I found interesting. It looks like comments on this video have not yet been disabled, though some commenters note the switch back to the stereotypical media portrayal of an all-white American family. One commenter shows frustration with the switch, saying, “So sad to see Cheerios fold to peer pressure… to appease hateful individuals. I guess its clear what target market is Cheerios aiming for.” Others appreciate advertisement for what it is: “Beautiful. Very touching.” Others still hold a grudge for the last commercial: “A European family having breakfast together such a beautiful thing. But the damage is done and irreversibly damaged your brand for ever. We never forgive and never forget.”
Will this commercial take Cheerios back to the down-low, as they prefer? Or will they continue to blow up our newsfeeds? Only time will tell.