UPDATE: One Day Later – “Monkey See, Monkey Do”

Just last night, I posted some updates on the Cheerios “Just Checking” commercial in my post “Monkey See, Monkey Do.” Today, I stumbled upon an article┬áin AdWeek which shows Cheerios’s first commercial since this controversial spot in May along with some commentary on the Cheerios brand which I found interesting. It looks like comments on this video have not yet been disabled, though some commenters note the switch back to the stereotypical media portrayal of an all-white American family. One commenter shows frustration with the switch, saying, “So sad to see Cheerios fold to peer pressure… to appease hateful individuals. I guess its clear what target market is Cheerios aiming for.” Others appreciate advertisement for what it is: “Beautiful. Very touching.” Others still hold a grudge for the last commercial: “A European family having breakfast together such a beautiful thing. But the damage is done and irreversibly damaged your brand for ever. We never forgive and never forget.”

Will this commercial take Cheerios back to the down-low, as they prefer? Or will they continue to blow up our newsfeeds? Only time will tell.

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“Monkey See, Monkey Do”

I recently posted another blog that referenced controversy in advertising (Conversation Starters). Today, I decided to check back on another recent advertisement that caused an uproar, this Cheerios commercial, which I find absolutely adorable.

However, this commercial was so controversial that Cheerios had to disable comments for the video on YouTube. In my search, I found two interesting reactionary videos. The first is a spoof off of the original with not only one, but two controversial surprises for the “haters.”

The second is an attempt to restore our hope in humanity by featuring children’s reactions to the original video.