“Prankvertising”

I was pretty surprised by this video (from this article today in Adweek), despite the fact that I knew what was happening.

What is your opinion of this so-called “prankvertising”?

Comment with your thoughts!

UPDATE 9/9/13: My teacher just shared this blog post regarding this advertisement, which discusses an entirely different concept as a possible followup to this advertisement or other “prankvertising” in general, which turns a simple viral video into inbound marketing and draws in even more potential customers.

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Facebook Phone

“Facebook would like to be, literally and figuratively, as close to its users as its users are to their phones.” – Rebecca Lieb, analyst with the Altimeter Group

According to an article in today’s issue of The New York Times, Facebook will be releasing an Android-powered phone. As of now, details seem to be very hush-hush, but the intent is clear: Facebook wants to take over our lives. With a phone optimized for Facebook-usage, it is no doubt on the right track… But can Facebook compete with products from Apple and Google that are already Facebook-friendly?

Check out another article from AdWeek discussing the advertising implications. One quote describes the goal of the phone to be: “In the short term, a Facebook experience that is prominent and deeply integrated into the phone should help the company maintain a dominant leadership position in the social networking space.”