“Prankvertising”

I was pretty surprised by this video (from this article today in Adweek), despite the fact that I knew what was happening.

What is your opinion of this so-called “prankvertising”?

Comment with your thoughts!

UPDATE 9/9/13: My teacher just shared this blog post regarding this advertisement, which discusses an entirely different concept as a possible followup to this advertisement or other “prankvertising” in general, which turns a simple viral video into inbound marketing and draws in even more potential customers.

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Real Beauty & Self Esteem

I’m sure a lot of you have seen the most recent Dove video: Dove Real Beauty Sketches. I knew this was part of a campaign, but had never seen any of the other components until today. Here are some past ones to check out.

2004: A series of advertisements features women and asks viewers to examine common stereotypes of beauty by asking questions such as, “wrinkled or wonderful?” One.Two.Three.Four.Five.Six.Seven.Eight.Nine.

2005: An advertisement features real women, not models, of different shapes, sizes, and colors.

2006: Evolution video released to show how unrealistic projected perceptions of beauty are.

2007: A television spot celebrates the essence of aging. Print ads go along with it. One.Two.Three.

2007: A video, entitled Onslaught, targets parents of young children and warns against the dangerous images that media can bring about as they grow.