I ventured out to Philadelphia’s very own First Friday in Old City the other night and met some very inspiring local artists. Thought I’d give them a shout out here!
Recently I’ve found myself skimming past previously prominent Nike ads. They have become so predictable that they are lost among the clutter. Just the other day I stumbled upon this Nike ad from July 2011 which stands out from the rest. They certainly took a risk here. My question for you is, do you think it works?
Here’s to the start of a very well-known, universal campaign. Since this series of advertisements ran (I believe in 2006?) with its many celebrity endorsers and ingenious copywriting, the color red has come to represent support for HIV/AIDS victims. The campaign was so strong that many other big brands such as Apple and Starbucks have run similar campaigns to support the cause. They still run today.
It’s a no-brainer: People like to buy products when they know they’re getting something more out of it, like a free gift. Today’s Advertising column in The New York Times discusses a project by Clarins, Macy’s, and FEED Projects that builds on this concept by rewarding not only the consumer, but also helping to feed the hungry children of the world.
I think that this is a great idea, because it sparks people’s desire to help others, and I like that the advertisement for the project focuses on the philanthropic aspect of the purchase, while still giving a clear answer to the common question, “But what’s in it for me?” I’m not a huge fan of the design itself, but I do respect that the creatives understood exactly what was necessary to get the message across.
“Facebook would like to be, literally and figuratively, as close to its users as its users are to their phones.” – Rebecca Lieb, analyst with the Altimeter Group
According to an article in today’s issue of The New York Times, Facebook will be releasing an Android-powered phone. As of now, details seem to be very hush-hush, but the intent is clear: Facebook wants to take over our lives. With a phone optimized for Facebook-usage, it is no doubt on the right track… But can Facebook compete with products from Apple and Google that are already Facebook-friendly?
Check out another article from AdWeek discussing the advertising implications. One quote describes the goal of the phone to be: “In the short term, a Facebook experience that is prominent and deeply integrated into the phone should help the company maintain a dominant leadership position in the social networking space.”
Internet Explorer knew their target audience here, and they didn’t hesitate to reach out and grab us by the heartstrings. Way to go, IE, now I’m going to go buy a Tamagotchi for my dorm room.
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Speaking of outdated brands attempting to make a comeback, have you seen the new Blackberry ads?
Even in twice the amount of time, I’m just not feeling it.
Stumbled upon this ad today. Not sure if I was more fascinated by the fact that this is a milk commercial rather than a beauty product, or by the fact presented, that milk helps insomnia and makes your dreams last.
AD-VENTURE 